Sign Finishes is Now Grip-Gard

Check out our refreshed branding, new look & feel

We’re excited to announce that as of April 2021, we’re upgrading our brand look and feel. Our brand has grown and evolved over the years and it’s time to reflect that evolution. 

Sign Finishes products are now Grip-Gard products

AkzoNobel has driven innovation for more than 50 years to help you create some of the world’s most iconic signs. Our Grip-Gard products are the strongest choice available when it comes to protecting what matters most – monumental global brands or exclusive, independent brand signage. 

Color matters. That’s why every Grip-Gard finish is eye-catching, brand-true, and stays that way. 

Time matters. Our advanced coatings technology, specifically developed for the sign industry, takes less time to dry in fewer coats – saving you time and money in the long run. 

Durability matters. Decades of innovation created a tough, long-lasting finish that withstands any climate, any season. 

When protection matters, protect it with Grip-Gard. 


What’s new? 

  • Logo & Brand Identity – We updated our logo with a bold and vibrant look, emphasizing the versatility and durability of our brand and products.  The Grip-Gard name will be the focus of the brand in all collateral and communications going forward.

  • Updated packaging - Together with the new logo we have also updated our packaging design to simplify product identification on shelves and mixing machine systems for our customers.

  • New tagline – Setting the standard in color and protection.

  • Updated Product Line-up – Reformulated Grip-Mask launched Q4 2020 and upcoming Extreme Temperature Reducer Q2 2021.

  • New Sales and Promotional Materials – Updated one-pagers, product and technical references, videos, product imagery and promotional items. 

  • New, mobile-friendly website – Offering customers and visitors easy access to all product and technical information, and more – wherever and whenever they need it, coming Q2 2021. 

View the teaser video below:

What does this mean for our existing customers? 

Starting today, you’ll begin to see these exciting changes arriving across all touch points as a rolling change; this includes new packaging / labels, and a new website. We will also provide you with new sales and technical materials to support your daily sales and operations. 

Seamlessly improving your customer experience remains our top priority. While we have revitalized our Grip-Gard brand strategy, know that you can count on the same high-quality products you have come to expect from us. You can also depend on our continued commitment to innovation and providing the best service and support to our customers in the sign market segment. Without you, we wouldn’t have a brand to revitalize; so, we thank you, and we look forward to sharing this next chapter of Grip-Gard with you. 

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